Traditional models were built for a different era
Our multi-disciplinary, award-winning team brings experience across songwriting and performance, artist and tour management, festival and event programming, live production, sync, marketing and communications, administration, systems development, and grant writing.
“It’s rare to find a space in this industry that isn’t trying to mold you into what they think you should be, but at Misfit they do the very opposite.”
— Idez
This breadth allows us to support artists holistically and has helped the artists we work with:
✦ Earn national and international recognition, including awards and nominations
✦ Build and execute tours, secure major festival bookings, and develop long-term live partnerships
✦ Grow engaged, values-aligned audiences through clear identity and strategic storytelling
✦ Access funding and build sustainable systems to support long-term career development
✦ Expand into new markets and secure meaningful partnerships and opportunities
… all while prioritizing sustainability, clarity, and alignment over short-term wins.
We Work With Artists Who:
✦ are committed to doing the work - understanding that building a career takes time, consistency, and effort
✦ are willing to invest in their growth, whether through time, resources, or both
✦ are open to honest conversations, strategic thinking, and evolving their approach
✦ we believe we can meaningfully support and grow
✦ lead with integrity, respect, and care for the people around them
When Should You Contact Us?
Probably yesterday, but definitely if you:
✦ want strategic guidance around releasing, touring, funding, team-building, showcasing, or navigating the industry as a whole
✦ are unsure of your brand, audience, or where to invest your time and money
✦ are taking your career seriously and want support in making informed, realistic decisions
✦ are looking for accountability, structure, and a healthier balance between creative work and real life
✦ want someone in your corner who will advocate for you, challenge you, and help you move forward with clarity
Our Services
Contact us to explore what we can create together.
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Coaching
Professional toolkit creation
Artist administration
Basic creative marketing (maybe)
Brand & audience development
Self-management resources
Industry insight from our global network
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We work with you to develop a strategic framework that prioritizes infrastructure, narrative clarity, and audience connection as the foundation for growth. Our approach to marketing and management is the ongoing alignment of brand, value, and storytelling. This is the foundational, creative work that gives people a reason to care, connect, and share - which is the starting point of any effective marketing plan:
Brand & narrative development
Audience identification & alignment
Audience development and direct-to-fan ecosystem strategy
Content strategy, storytelling, and copywriting
Marketing direction, coordination, or management
Access to a trusted network of specialized marketing professionals (PR, radio, digital, and beyond)
Release, tour, and campaign-specific marketing strategy
Budget planning rooted in realistic investment and long-term priorities
Preferred access and rates with aligned marketing partners
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We love to partner with music industry associations and arts organizations who are looking for meaningful professional development for their members. Our facilitators bring hands-on industry experience to every session, offering a growing catalogue of presentations covering artist development, brand & marketing, audience engagement, sync licensing, team building, grant writing, and more. With flexible formats including bundles, interactive studio sessions, one-on-one mentorship, and follow-up programming, we build around your community's needs and goals. Sessions are available in-person or virtually.
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Your time is better spent on music or strategy than managing it. We design and implement custom automation systems that serve as a virtual admin assistant and eliminate repetitive administrative tasks, streamline your workflow, and keep your operations running smoothly behind the scenes. Built on Google Workspace and integrated with leading task management platforms (Monday, Asana, Motion, and more), our solutions are tailored to your specific needs. Examples include:
Inbox and task management synchronization with CRM functionality
Email automations that label, sort, and track key conversations and contacts
Project management and calendar sync for artist scheduling and content planning
Multi-stream budget tracking for grants, tours, and income
Tour budget calculators that pull directly from your calendar
Master Bio Systems that keep your artist bios consistent and current across every document
Lifetime licenses range from $600–$5,000 depending on the solution or bundle selected, and include full implementation, customization, and ongoing maintenance. Additional custom work is available. Accessibility matters to us - ask about our rent-to-own payment structure.
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We have a proven track record of collaborating with music industry organizations on projects that require professional expertise, creative problem-solving, and reliable execution. Our team has contributed to youth mentorship programs, conference scheduling and production, curriculum development, special event coordination, stage management, promotional asset creation, and database management. We bring both ground-level experience and a broad international network to projects, connecting organizations with aligned industry professionals to strengthen and expand their programming. Some of our past collaborators include Manitoba Music, Music Managers Forum, Creative Manitoba, BreakOut West, and Winnipeg Folk Festival.
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Looking to add something fresh and genuinely engaging to your conference programming? Backstage Book Club is a music industry book club co-created by us and our friends over at enjou, bringing artists and industry professionals together through thoughtful, facilitated discussions about the music business. Designed for in-person conference settings and/or online audiences, each session creates space for meaningful conversation away from the noise of mixers and showcases, connecting participants on an even playing field. From book selection and discussion materials to author outreach and promotion, Backstage handles the heavy lifting.
See what artists are saying about us
I recalled Elise's enthusiastic and positive spirit and contacted her for career advice.
She quickly welcomed me and introduced me to her Artist Evolution Program which was offering customizable services with minimal risk and reasonable costs. Despite financial constraints, the program's flexibility allowed me to receive tailored and affordable support. Our meetings not only restored my confidence but also provided a clear path forward as an artist and mother of two. Elise's revolutionary program is making a significant impact, and I am confident that her outstanding work with underrepresented artists will rapidly gain recognition.
— Kelly Bado (MB)
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“I’ve been pursuing the Artist Evolution program at Misfit Music Management under Elise Roller's mentorship since January 2026 and it has been such an eye-opening experience for me on my path as an artist. The level of support I’ve received, and gentle direction has been extremely valuable. I always find myself looking forward to each meeting because I know it's going to push me in all the best ways. It’s rare to find a space in this industry that isn’t trying to mold you into what they think you should be, but at Misfit they do the very opposite - the focus is on bringing out what makes you most unique and celebrating that. I am very grateful for my time here at Misfit and I hope to continue working closely with them moving forward. I would without hesitation recommend working with Misfit & Elise to anyone who is looking to feel supported in their career while never feeling the pressure to sacrifice parts of who they are.”
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"Working with Misfit has been such an amazing experience. I have always found the world of grants to be very daunting, but having Elise guide me through each step has taken a lot of the stress away, and has allowed me to focus much more on the art side of things!"
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"Misfit has a great team that is passionate about what they do and always willing to help where they can. I started working with them because I had heard many good things and I haven’t been disappointed since. Working with the team has given me the structure and foresight that I need in my music career right now and they have many resources that are important for artists in today’s industry. I would highly recommend it for any artist that is working on releasing a project or even if you’re just trying to figure out your brand. They have all the tools you need!"
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"My experience with Elise and Misfit focused my efforts in what can be a seemingly directionless field as an independent artist. With help, I've acquired programs and shows, as well as the skills to take advantage of those opportunities on my own. I have learned a tremendous amount about navigating the music industry in my time with Artist Evolution."
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"Claire from Misfit has been the biggest source of practical help I've ever received to promote my music. She's nice, and smart, and has a great way of motivating me without it feeling lame. Best in the biz!"
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"Working with Misfit Music MGMT has not only been a great asset in the development of my music career, but has also acted as a morale boost in these competitive times driven by social media. Their support has helped set up my business for success in more ways that I could've considered myself and has become a valuable part of my month to month activities."
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"Working with Chris on professionalizing my toolkit was a helpful and seamless experience. Talking about oneself as an artist is not an easy task, nor is it necessarily constructive when creating a bio and the tools required to market oneself. I was grateful to Chris for his outside eye and keen perspective- he was able to distill down the different parts of what make me stand out as a musical artist and to help communicate and bring those to the forefront. He created some really useful resources for me to use in terms of having a bio and EPK to send out to different festivals, promoters and bookers. I am really grateful for what we created together and for Chris’ attention to detail in helping me promote myself."
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"I really appreciate their transparency. This is what makes me keep working with Misfit. I always feel like they have my best interest in mind."
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"Every conversation I have with Elise about my music pushes my career forward. They are always generative, with the right balance of being deep and light-hearted. I always leave a consultation with fresh perspectives, a refined strategy, and a clear action plan to get myself where I want to go. She demonstrates time and time again that she is committed to my development by offering tailored advice backed by years of real experience. The short time that we have worked together so far has been so valuable and easily worth the investment. I've been searching for this kind of guidance for a long time, and I'm grateful to have found it. Plus, everyone I've interacted with on the Misfit team has been so kind and helpful! Would recommend in a heartbeat."
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"Elise and Chris helped me build the foundation of my brand by creating a cohesive identity and defining a clear audience to market to. From brand assets to audience development and marketing tools, their support covered it all. Their tools are incredibly valuable for any artist navigating a rapidly evolving industry."
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"The artist audit program was a straightforward and accessible process that helped us gather all the different threads of the last nine years into a much clearer direction for our collective. Elise's insights of the music industry, her openness and values felt like fresh air in an industry that can be hard to navigate. We came away with a better sense of where we are at and where we want to go, some very useful contacts and opportunities, as well as exciting ideas for our next steps. "